NZ Tourism’s Innovative Online Event – Hotel Magazine



The tourism industry is excited to be reconnecting with the world in a series of online events next month which will virtually connect leading New Zealand tourism operators with nearly 300 travel buyers from around the world.

The three TRENZ Connect Online events, organised by Tourism Industry Aotearoa, are a valuable opportunity for participants to talk business and will connect New Zealand tourism businesses with international travel trade buyers from America, UK/ Europe and Asia/Australia. 

TIA Communications Manager Ann-Marie Johnson says that despite New Zealand having had closed borders for around 730 days, there has been a great response to the event, with the Asia/Australia event attracting almost 400 registrations.

“While nothing beats face-to-face interaction, the pandemic has taught us that virtual events are also a great way for people to connect.”

“With the recent announcement that some of our international borders will reopen sooner than expected, the timing is perfect. We can capitalise on the border news and make sure New Zealand is right up on the international travel trade radar as a destination that’s open for business and ready to welcome manuhiri,” Johnson added.

Registrations for the April events have now closed but eligible businesses who missed out this time will be able to take part in future events. They can also connect at any time with others who have posted their profiles on the TRENZ Connect platform.

“The beauty of the TRENZ Connect platform is that it’s ‘always on’. It allows the international travel trade to access the details of New Zealand tourism businesses 24 hours a day, 365 days a year, no matter what time zone they are in. Participants can start a conversation by sending a message at any time. So all is not lost if you can’t make these particular events,” Ms Johnson says.

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