Atlanta’s Hotel Midtown Rebrands to The Starling — LODGING

ATLANTA—The Starling formally debuted as the most current evolution of Atlanta’s Lodge Midtown. The rebrand joins the Curio Assortment by Hilton, a world portfolio of hotels, each picked for its character and individuality. The Starling marks the brand’s second assets in the Atlanta area and provides to Hilton’s roster of full-support Atlanta attributes.

Formerly known as the W Atlanta Midtown, the hotel’s new id, underneath the Curio Collection by Hilton brand, pays homage to its dwelling in “the metropolis in the forest” and requires inspiration from the starling chook that can be discovered in nearby Piedmont Park. Starlings are a social group of birds frequently observed in huge gatherings in the Ga sky in coordinated designs symbolic of the neighborhood bordering the hotel and the persons who check out. Connecting to the birds, the property’s new id consists of a new rebrand but will be complemented with revamped resort programming. Additionally, the property will feature updates to the two the resort spa, rebranded as The Spa at The Starling, and the foyer bar, which will re-debut as the hotel’s most recent food and beverage strategy, Lantana.

Lantana is named after a flower regarded for its colored blooms, a nod to the lounge and its floral design and style. The name also speaks to the backyard garden of ordeals about cocktails and meals as guests and site visitors alike will be equipped to have all-day assistance from breakfast to dinner to late-night time drinks. Culinary choices will be led by Executive Chef Cole Pate. Prior to signing up for The Starling, Pate served as sous chef at the Biltmore Estate in Asheville, North Carolina, and later on govt chef of regional Atlanta dining establishments including The Southern Gentleman and Gyspy Kitchen area. Chef Pate will start off to roll out a new menu of dishes for Lantana that include the flavors of Midtown’s culinary scene.

In addition to sufficient culinary offerings, visitors can have a spa treatment method of their selection or a complete day at The Spa at The Starling. In the coming months, the spa will demonstrate a range of offers to rejoice the hotel’s rebrand.

“We are thrilled to unveil our new name and id,” said The Starling Typical Manager Kathryn Working day. “Atlanta is continuously rising and modifying. Similarly, our heritage is layered and ever-shifting. We aim to embody our city’s edge and energy though infusing a daring feeling of bespoke consideration to be a residence for the more substantial Atlanta group and the following era of tourists.”

With the rebrand, The Starling will get started to introduce packages and ordeals which includes “Night Shade Bingo at Lantana” hosted by Drag Performer Taylor Alxndr as well as “Sweat.Swim.Spa” a whole-working day package with health and fitness lessons by local instructors alongside with time at both equally the terrace pool and the spa.

Developing on the hotel’s renovation in 2019, the hotel feels right at residence with the textured things that make The Starling an knowledge. From inside layout to the environment, the property has areas that reflect a welcoming identity. Lodge areas have floral ceiling prints and framed birds that connect to the city’s parks, gardens, and trails, representing Atlanta as a metropolitan hub intertwined with greenery. Fitting to The Starling’s namesake as a symbol of local community, the 466-area property at first designed in 1973 also characteristics murals of community cultural figures and musicians.

Midtown is the region’s district central to the city’s dining scene, arts establishments, cultural landscape, and the landmark Piedmont Park. Guests are invited to use the hotel’s on-site dining choices or go to Politan Row, the foods corridor showcasing a mix of nearby foodstuff and beverage concepts positioned future door in Atlanta’s Colony Square. Atlanta locals are also invited to choose gain of the hotel’s many features like working day passes to the hotel’s terrace pool, signature spa treatment options, and weekly stay songs at Lantana.

The Starling capabilities 433 guestrooms and 33 suites with town sights and 45,500 sq. feet of conference room, like 9,400 square ft of ballroom room and major-flooring celebration area. General public areas also present a terrace pool, a foyer lounge, as nicely as a spa and health heart.

The Starling is aspect of Hilton Honors, Hilton’s visitor loyalty plan.