98 – Travel Media Group Celebrates 1 Million Guest Reviews Responded To

Be part of host Ryan Embree and our incredibly own Respond & Resolve™ Products Supervisor, Jackie Avery as they celebrate reaching the 1 million guest opinions responded to milestone! This episode particulars the journey to 1 million, explains how hoteliers can get concerned in the subsequent milestone, provides a minor sneak peek at a brand name new impending React & Resolve™ update, and so significantly more! This episode is jammed-packed with enjoyable details for hoteliers globally.

Episode Transcript

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Ryan Embree:
Welcome to Suite Location where by hoteliers test in and we test out what’s trending in lodge advertising. I’m your host, Ryan Embree. Hello everyone. And welcome to another episode of the Suite Place. This is your host, Ryan Embree. Thank you all for listening. We have received a quite celebratory episode, extremely fired up to share with you. Episode 98, we are counting down to episode 100. So again, thank you all for listening, where ever you are listening from. And currently of the 98 episodes that we’ve carried out so far, we have got a very first time visitor. So it is my enjoyment to introduce Jackie Avery. She’s our product or service supervisor for our TMG react and solve, which is our evaluation response resolution for our motels. Jackie, welcome to the Suite Spot.

Jackie Avery:
Thank you. Happy to be listed here.

Ryan Embree:
And I am satisfied that you are right here since we are celebrating some astounding humongous news for you and your crew have hit the 1 million mark when it arrives to guest evaluations responded to on line. This is wonderful. Congratulations.

Jackie Avery:
Thank you. Yeah, we’re so enthusiastic more than here. It was a large milestone. Surely feeling great about it.

Ryan Embree:
Certainly. 1 million guest testimonials. It is definitely really hard to fathom to think about that. I know we’ve been holding persons up to date on this podcast as we discuss about overview response and how vital it is on the numbers, but now we have hit that amazing milestone. 1 million. Now this is your first time on here. So why don’t you go in advance and form of converse about your job as solution manager for this seriously crucial option for lodges?

Jackie Avery:
Of course. So I oversee all of our writers and supervisor day to day operations. When a new shopper arrives on, I assist operate with our other departments to assure a seamless start and a genuinely essential aspect of my occupation is maintaining up to day with business tendencies and updates to platforms to guarantee that all people on my group is knowledgeable and is up to day as we can be.

Ryan Embree:
And you have to, right. I indicate, you, you and your staff respond to so a lot of on line web pages throughout the sector from OTAs, trip advisor, Google, even some social media as perfectly. You’ve hit a million, which is a large amount, I’m absolutely sure you know, you have arrive across your optimistic and your detrimental kinds that you respond to. What would you say is your most loved aspect about responding to reviews?

Jackie Avery:
I adore receiving to explain to the other side of the tale, specially when our clients actually concerned in this circumstance, they express what occurred to us. And then I get to just take that data and present it in a way that their future company can have an understanding of and relate to. And quite a few hoteliers struggle responding to a thing, specially when they come to feel discouraged. And I just seriously love encouraging ’em with that portion.

Ryan Embree:
Completely. This is a big emotional toll and value that it will take to respond to these assessments, primarily if it is a destructive a single just after it’s possible an eight hour, twelve hour shift that you have finished. And someone’s fundamentally calling you out publicly on-line. So it is not just tough for, for motels, but everyone to genuinely hold a quiet head when you are responding to these assessments. You’ve acquired not just yourself, Jackie, but an total workforce of writers, qualified writers centered right below in Maitland, Florida at travel media group headquarters. So I believe we get this question a ton from hoteliers with so several distinctive types of motels, major and modest, brands and independents. How do you make certain that the response matches the hotel’s voice if you’re not bodily on the residence, if you’re below in Maitland responding to perhaps a lodge on the west coastline?

Jackie Avery:
Yeah, so we have bought an really person helpful platform that makes it possible for our shoppers to update notes in actual time. So for instance, if an elevator goes out, they can share with us that it is damaged and inquire us to acquire an apologetic tone and give us an estimated resolve day. If they have prevalent grievances, they can element the situation for us and current us with how they’d like it tackled in critiques heading forward. For illustration, let us say your friends commonly complain about the rate of seashore chairs, but you know, that these beach chairs are basically a personal business. It is not your assets. You have no manage above it. You can give us that facts and, and permit us know, you know, get an empathetic technique or in fact, you know, we informed them about this at check out in, you should get a matter of reality approach. And then we can use that voice and that details to make sure that we’re responding the same way that the hotelier would if they ended up carrying out it on their own.

Ryan Embree:
Unquestionably. I believe that’s a fantastic illustration that you talked about ideal there, Jackie, of an empathetic vs . a subject of fact strategy. I never know if a whole lot of hoteliers that sit guiding the keyboard when they’re responding to the opinions, they’re just responding to so substantially that there’s an artwork sort to it. It truly is a skill. And that is a thing that you and your group with executing a million visitor assessments on the web have actually variety of honed in on that craft and figured out that it is truly a two way road with our lodge associates when it arrives to critique reaction based mostly on the info that they want to express, not to the, just the guest that has still left the critique, but foreseeable future travelers that are also wanting and examining these responses. Now, together with these visitor responses, hoteliers really can achieve a great deal of outstanding insights and beneficial details from the sentiment that your team uncovers in doing a overview response. Can you convey to us a minimal little bit more about that?

Jackie Avery:
Definitely. So when our team’s responding to assessments, we’re not only crafting a response, but also auditing sentiment tags on every single evaluation. We’ve obtained all of this facts stored in a convenient, uncomplicated to use platform so that our clients can deep dive into analytics or quickly pop in and test their major favourable and negative tags. So maybe you are looking at a transform and you can see the guests have been sad with the bathrooms. You wanna make absolutely sure that you’re creating the appropriate choices. So you go in advance and look and see exactly what people have been complaining about, about the rest room. Is it the sink? Is it the cabinets? Is it the measurement or let us say you have created a transform to your housekeeping procedures. So you can go in and see in the past 30 days, have your cleanliness tags, have they been trending positively or negatively? So our system compiles all of this and reveals it in a really simple to study practical structure.

Ryan Embree:
Yeah. It’s hard to get that data when you are just responding sort of sparingly to reviews across different platforms, to know, to uncover these styles and trends. If it is not definitely arranged and collected in a way that’s meaningful to the hotelier. Now, a person of the matters we listen to all the time is all ideal, you’re offsite. I can give you notes about my hotel, but I still wanna be included in this process. And, and we’re a person of the number of critique response firms for accommodations that basically have a approval system. What form of procedures included with that for answer and solve in your group?

Jackie Avery:
Yeah. So when it will come to approving responses, our purchasers have selections. They get a notification. As shortly as the response is drafted from the electronic mail, they can click approve or make edits appropriate there on the spot. After a assets feels confident that we have captured their lodge voice, they can also pick to have their responses car approved. And even inside of this, they can customise it further more. They could select to vehicle approve their 4 and 5 star opinions and then still check out the 1, two and a few stars. So sort of, they have options as they even remain in the system for a longer time. It’s not you designed your conclusion and now that’s what it is. You know, you could transform it just after 6 months or following a calendar year, as you feel snug. And particularly if you are acquiring workers change on web page, if you have anyone new occur on, they may possibly want diverse settings and we can make that improve speedily. If a hotelier is sent a response and they take no action, then our procedure is gonna go in advance and approve it just after 24 hrs to make sure that we are nevertheless conference all of our time ambitions.

Ryan Embree:
Yeah, that is a, that is a wonderful stage. And a good deal of our hoteliers probably even some that are listening ideal now, after they get to know the feel and the articles that our specialist writers are actually putting out there and speaking to attendees, they immediately change in excess of to that automobile approval due to the fact that can also assist with the velocity of finding the article up there. But you make a great point. The marketplace has been infamous for turnover, but specifically a person which is been responding to your testimonials, they occur in, they want to get a superior come to feel of the house of the vibe of the voice. This is a good way to do that by getting on these approvals. So that’s a wonderful point there. Now, a million evaluations responded to does not take place overnight and we have experienced, and, and seriously perfected this approach and this remedy primarily based on feed-back from hoteliers, just like yourselves listening for a selection of decades now. I’m generally curious to see, we converse about it all the time, with social media on this podcast about how that is genuinely advanced. How do you truly feel personally that assessment response has progressed given that, you know, perhaps the late 2010s, when we initial began this solution?

Jackie Avery:
When we 1st started evaluate reaction, it was definitely the craze in the market to not look at a assessment as an option to join or reconnect with the client, but extra as a box that necessary to be checked to prevent a brand charge. But now resorts see the great importance of making the relationship write-up keep, building the articles on the web about their residence and showing potential visitors the stage of service that they can anticipate. So there’s absolutely been a change from an obligation and systematic course of action to an chance.

Ryan Embree:
Yeah. It is the hoteliers that are taking benefit of that prospect correct now that are leveraging that it it’s providing you another way to talk, take care of guest expectations, which I know is a enormous component of review response, due to the fact if you are not environment those people anticipations and factors like your responses, then you could fail to meet up with a guest’s anticipations when they bodily arrive on house. A million evaluations, we have received hundreds of companions across the state, some worldwide companions as nicely. I’m certain you have read some comments. What type of opinions do you get from hoteliers? Because a good deal of this resolution was built on responses from our hotel associates.

Jackie Avery:
Yeah. So not to brag, but we surely get a ton of praise about, you know, points you may well not count on. We get a lot of thanks for our tolerance. So when a person has been truly associated in responding to opinions, they often have a hard time permitting go and they wanna be very included supplying added information and facts about every single overview that will come in. So our crew usually takes the information and facts that they’ve provided us. We edit the authentic reaction. And then we also go ahead and update our notes so that we have rules that we can use as responses of a comparable mother nature. Arrive up all over again. So yes, it can be a bit cumbersome in the beginning, on our end, but we’re content to do that because it is what we have promised, we wanna hear from them. And we want their feed-back. It is seriously assisted us type of update our conversations with clients and to make certain that, you know, we’re providing them what they require and they are able to give it back again to us in the most straightforward way probable.

Ryan Embree:
Yeah. And what Jackie just explained proper there. I would say we, we stimulate our hoteliers to do that. An involved associate is, is a fantastic spouse in our eyes. So, yeah, if you are listening to this and you are partnering with our react solve, and are a single of the million on the net responses that we have responded to and you haven’t finished anything at all, like update your notes or access out to us, really feel totally free to do so due to the fact that stuff seriously will help our writers. That’s what sets us aside from some of the other response organizations out there and not to put you on the location, Jackie, but I did wanna sort of ask you that, what do you believe this is? This is gonna give you an prospect to brag right here. What do you imagine sets your critique response staff and, and react and solve apart from other methods that may well be undertaking evaluate reaction appropriate now?

Jackie Avery:
I’d have to say our expectations they are superior and they’re not going to be lowered as manufacturer and traveler expectations raise. We do not compromise. As a substitute we build innovate and guarantee performance on our conclusion. All of our departments get the job done collectively to ensure that we’re client centric and we’re centered on quality. So consumers know that they can depend on us, not only proper when they indicator up, but as they keep on to continue to be with us and we carry on to provide them, they can have confidence in that we are likely to be doing every thing we can in an ever modifying business.

Ryan Embree:
Yeah. It’s a wonderful stage. It definitely is at any time modifying. And I like that what you talked about with the enhancement and in that spirit, I’m not gonna allow you off the hook here for the reason that, every solitary time we get a products supervisor from a option, we know that you are always performing on some thing to try to improve, make that resolution far better. Any it’s possible therefore you can give us for what’s coming future with reply and solve?

Jackie Avery:
Properly, we’ve experienced a blast celebrating this milestone, but I’d be lying if I did not acknowledge we’re by now searching forward since there’s undoubtedly some remarkable points to occur. So as travel’s picked up, we’ve viewed an maximize in overseas language testimonials still left for our lodges. So we’re building options for our clients to make the connections that I was talking about earlier with the guest in their indigenous language, which will enhance the personalization and just aid us make it simpler for our hoteliers to have meaningful interactions with their guests.

Ryan Embree:
That’s great. You are correct, as we see the return of the international traveler, we’re gonna be obtaining extra and far more of these reviews probably in different languages. So that’s so exciting that you men are presently seeking in the direction of the foreseeable future and making ready for that for the following big thing. So, wonderful. Effectively, once more, congratulations on this substantial, large milestone for you and your crew, Jackie, any remaining thoughts on today’s episode or just evaluation reaction in common?

Jackie Avery:
I just truly wanna thank you for having me on below. And I just, you know, wanna say to absolutely everyone, undoubtedly preserve your eyes on us. We have acquired a lot coming and you know, this is just a stepping stone to in which we’re likely.

Ryan Embree:
Unquestionably. And if you are a hotelier or hotel group out there listening to this and have hardly ever thought of overview response prior to, this might be the fantastic time to do so. We are suitable now in the center of the summertime, decide on up the phone, give us a phone. We’d adore to explain to you what our overview response answer for hotels is carrying out for other resort partners across the place and hope that perhaps you can be a part of this next million testimonials that Jackie and her workforce reply to. So, Jackie, thank you so a lot for jumping on the Suite Location these days.

Jackie Avery:
Wonderful. Many thanks so a great deal for possessing me, see you subsequent time.

Ryan Embree:
And thank you so much for listening. We’ll converse to you following time on the Suite Place. To join our loyalty software, be absolutely sure to subscribe and give us a 5 star rating on iTunes. Suite Place is developed by Travel Media Group with go over art by Barry Gordon. I’m your host, Ryan Embree, and we hope you savored your keep.