3 Secrets of Tourism Marketing Success With Online “Word of Mouth” Advertising and Podcasting

Want to know to the top three travel marketing secrets and how you can automate these proven strategies to grow your business easily? A travel industry business & marketing survey Tourism Business Strategies reconfirmed by a large margin the three most successful marketing methods used globally.

1. Word of mouth & referrals from your best clients
2. Your own travel website
3. Regular E-mail outreach to prospects and former clients

Here is how to combine these three proven strategies that is guaranteed to supercharge your travel marketing and sales conversions using online audio, video and Podcasts. Plus it is simple to use, low cost or even FREE.

Imagine when a prospect visits your website, they could actually hear and/or see your best clients enthusiastically giving testimonials about your destination or service. This is the ultimate combination of Word of Mouth Advertising, referrals and technology that will absolutely increase your sales inquiries and conversions! It is like having your best clients selling for you with audio testimonial 24 hours a day, 7 days a week on your website.

Five Simple Steps to Get Your Tourism Client Selling for You

1. I use and recommend a low-cost online service that gives you a private phone numbers for your clients to call in on.
2. Ask your best clients to provide 1-minutes enthusiast endorsements for you.
3. When they hang up, their testimonial is automatically converted into an audio file and stored your web-based account.
4. Publishing the audio on your website or e-mail with simple Click to Play buttons.
5. Publish the quotes around the globe in a podcast. If you have a video, you can publish it on your website with high quality because your video is streamed in from their broadband server.

I also recommend using online audio, video and podcasts for answer to frequently asked questions, building relationships with prospects, even distributing your informational audios on your website as podcasts.

How to Get Online Word of Mouth Advertising & Referrals Easy Via Podcasts

A podcast is a multimedia file distributed for free over the Internet for playback on mobile devices and computers. Podcasting can give you your own radio show distributed globally for free. Plus when someone subscribes to your podcast, each show is automatically pushed to his or her computer with your unique message, and without E-mail. The #1 source of podcasts is Apples iTunes with 100’s of millions of users. The great news is you can get them promoting your podcast for free.

If You Not in the Podcast Market, You Will Kick Yourself Later

Remember back in the mid nineties when website where just beginning to take hold and you thought maybe I should get a website someday…? That’s were podcasting is now with Listenership exploding. Podcasts are easy to create and you can even get iTunes and others to distribute your podcast for FREE! You can deliver your message anytime, anywhere and on many different mediums.

Here are Podcasts I recommend, all listed on iTunes. You should check out:

American River Rafting Podcast and Women’s Leadership & Career Development Skills Podcast.

5 Steps to Stake Your Podcast Claim

Here are five steps to better understand and stake your Podcast claim fro travel and hospitality marketing success

1. If you have not yet been to iTunes owned by Apple ®, do it now by searching for free iTunes software download.
2. This software is free and works on any computer.
3. Visit the Podcast section in the iTunes Store and check out the Society & Culture and Sports and Recreation
4. Look for audio and video podcast shows in your travel market space or region. Chances are there is few if any yet, even though major media and companies are now doing podcast.
5. Stake your virtual travel Podcast real estate now, because it will give you free access to your best prospects and help you establish a dominant position in your travel marketplace.

I like any travel e-marketing technology that’s simple, automated and has a great return on investment. Get your clients selling for you with online word of mouth testimonials and jump into podcasting, and you will be smiling all the way to the bank. My next tourism marketing article will show you how to automated your e-mail communications, increase sales and save you time too.